Win friends and influence Google
There are many ways your business can benefit from film, from saving money on travel and training to creating personalised marketing for clients.
A while back, it made sense to hire in a professional video company, but that’s no longer the case. Not usually, anyway. Your clients would rather see something authentic and up-to-date. Staff profiles for your website, training and protocol videos, pitches, market sector news reports - these are all well within your grasp with only the most inexpensive equipment.
Films that you create in house are a powerful and cost-effective way to retain clients, to win new business - and there’s a less-obvious benefit, too: Google and other search engines love to see new content on a site, and they particularly love video content, so if you are regularly uploading films to your site, your web performance will skyrocket. Research by Forrester suggests that a page that contains video is 53 times more likely to receive a first page ranking in Google than a regular page.
So how do you get started - before your competitors do?
If you already know what kind of content you want to make, then the Tips and tricks section of this site will help you achieve the highest production values.
Perhaps, you’ve only a vague idea? The Examples of business videos section will provide some inspiration.
Your best bet, though, is to enroll on one of our courses.
