How to make your subject look and sound great
The backbone of all documentary, corporate video and news programmes and most web content is made up of people talking to camera.
If someone from your company appears on peoples' screens, make no mistake, they will be judged not just on what they say but on the overall look and feel and the piece. Not because the audience is mean, but because they are human. And because they've seen a lot of TV in which it has been done "right". We've all seen it done "wrong": weak and echo-ey sound, wobbly and grainy picture and totally inappropriate location. They didn't mean to make it look like that, they wanted to do it right but lacked the knowledge.
The good news is that you can learn a simple set of skills used by TV crews day-in, day-out that will make anyone look and sound great on camera and create a lasting postitive impression with your audience.
These are skills that - thanks to technological advances - you can bring in-house to not only make your content more authentic and timely, but also to save your company a fortune. Once you've mastered it, you'll be able to open up new and powerful ways of communicating with existing and potential clients.
Examples include:
- A vibrant company Youtube channel
- Regular video blogs
- Short explanations to help your clients
- Personalised messages to key clients
- Topical comment to send into TV newsrooms
Course outline
Technical mastery
- Choosing locations
- Composition and framing
- Sound recording
- Using available light
- Simple 3-point lighting
- Establishers and cut-aways
- Making life easy for the editor
Directing confidence
- How to prepare a subject for interview
- Should I look at the lens or at you?
- Simple tips from the world of media training
- Asking the right kind of question
Who's it for?
This course is designed for companies looking to produce their own high-quality video communications in-house. It's focused on the practical and artistic skills of filming rather than the presenting and would therefore suit people with a marketing / communications role.
Price
£349 + VAT per person